Website traffic is great but is seldom the end goal. For some companies, getting people to land on their sites is easy. The problem is moving them to action once they do. Does this sound familiar? When you’ve got good traffic but poor conversions, the problem could be site optimization.

In these cases, you need to rethink your website with special attention to eliminating distractions and sharpening your call-to-action statements. In the following graphic, you’ll find these and other key hacks that can help you transform your website into a powerful conversion tool.

From incorporating live chat to having a clear structure to including testimonials, here’s an infographic that showcases some smart tips that can make a big difference in how visitors respond to your site.