10 Sample SEO Proposal Templates & SEO Sales Pitch Decks That Convert!

Coming up with great SEO Proposal Templates & Sales Pitch Decks isn’t an easy task. It demands considerable time and effort to put one together.

SEO Proposals/Sales Pitch Decks must capture the needs of your prospects and address their pain points in a clear and cohesive manner.

To help you with this onerous task, we scoured the web and found the best SEO Proposal Templates & Sales Pitch Decks that you can use to convert more clients. We have compiled the list of the Top 10 SEO Proposal Templates we could find online and linked to all of them out here. At the end of this post, you’ll also find a summary outlining the best points that you can take from each of the suggested templates to possibly come up with a unique proposal of your own.

So go ahead and take inspiration from any of these 10 SEO Proposal Templates/Pitch Decks.

#1 – PandaDoc SEO Proposal Template

This Proposal includes beneficial info for potential clients to help them realize the importance of proper SEO.

• This is an easy-to-edit template, with a sidebar that lists all the options. You can edit and customize the template, as well as add images, videos, and pricing tables.
• You also have the option of adding a different theme to the template – to go with your SEO firm’s branding.
• In addition to this SEO proposal, PandaDoc provides quality templates for contracts, quotes, and other business documents. They offer a complete solution for all your document needs. In addition, if you have necessary documents you need to store or transport properly, you might want to use kraft tubes for safe keeping.
• The only drawback is that this is not a free service. You will need to choose from one of three pricing plans. You can get started with a 14-day free trial, though.
• After the trial ends, you’ll need to choose between Professional, Business, and Enterprise plans.
• The Professional plan allows you to use up to 5 templates. For unlimited templates, you’ll need to opt for either the Business plan or the Enterprise plan. All three plans allow you to create unlimited documents.
• Overall, the PandaDoc SEO proposal is well-structured and easy to edit. You can customize it to meet your needs and should be able to attract clients with this proposal.

What you can do with this Template

• Edit & customize this template
• Add images, videos, pricing tables, and more
• Apply a document theme that fits your branding
• Send it out, track opens and views
• Sign and get it signed by your recipients

This Proposal Includes the following details

• Introduction
• What is Search Engine Optimization?
• What You Need to Know About SEO
  • Auditing Your Website
  • Crawling and Indexing
  • Ranking
  • Accelerated Mobile Performance and Mobile Optimization
• Who We Are
• Our approach
  • Analytics and Keywords
  • Your Website’s Accessibility and Indexing
  • Ranking Factors
  • Competitive Analysis
  • Analysis and Strategy
  • Implementation Timeline

• Deliverables
• Testimonials
• Pricing Estimates
• Terms
  • Payment
  • Warranty
  • Termination
  • Agreement

Click here to view the PandaDoc SEO Proposal Template Back to Top

#2 – Proposable SEO Proposal Template

The Proposable SEO proposal template is another custom template with a sleek, professional look.

• You’ll definitely be able to grab the attention of potential clients with this proposal – and it includes the options to deliver the proposal electronically via a web link.
• You can easily edit any section of the template and use your own images.
• The content of the proposal lays out some of the main benefits of working with an SEO firm.
• It also includes a pricing table and details of an SEO agreement.
• Proposable also offers other document templates. But, they require users to create an account and choose a payment plan, after a 14-day free trial. Though the prices are similar to PandaDoc, unlike PandaDoc, Proposable offers unlimited proposals with any of their plans.
• Proposable does a good job of offering a variety of templates, with reasonable pricing plans. Some of their templates are a little plain-looking, but you don’t always want to be too flashy.
• If you want a simple template that you can quickly edit and send, Proposable is a good choice.

What you can do with this Template

• Edit and customize this template with your info
• Deliver it to recipients with a private web link
• Track all recipient views and activity in real-time
• Easily communicate with your prospect inside the proposal
• Get it signed and accepted with built in e-Signatures

This Proposal Includes the following details

• Cover Page
  • Introduction
  • SEO PROGRAM
• About Us
• Services & Technology
• Deliverables
  • Proposed timeline
  • SEO Objectives
  • Unique Selling Points
  • SEO Deliverables
  • On-site SEO Technique
  • Reporting
• Pricing & Estimate
• Terms & Agreement
  • Search Engine Optimization (SEO) Service Agreement
  • Representations and Warranties
  • Definitions
  • Deliverables

In addition, Proposable recommends the addition of the following items to your SEO proposal:

• Website Audit Report
• Competitive Analysis Report
• Keyword Research Report
• Website Optimization
• On-page optimization
• Link Building
• Link Bait/Viral Content Development
• Social Media Optimization
• SEO Analysis
• SEO Training

Click here to view the Proposable SEO Proposal Template Back to Top

#3 – WEBRIS SEO Proposal Template

This proposal has step-by-step details on why we include what we include.

• The main advantage of this template is that you don’t have to pay to use it. But, you’ll need to download the template and edit it on your computer. This site doesn’t have an editable template that you can edit in your web browser and immediately send to your potential clients.
• You essentially have access to an informative blog post with a template that you can copy and make into your own proposal.
• The creator has made the proposal as a Microsoft PowerPoint presentation. They feel that this does a better job of creating a clean design that should appeal to clients. But, you may be restricting your target audience by using a PowerPoint document for your proposal as not many would be keen on using a PowerPoint proposal.
• The costing is not included but we assume it is to be included by you on what you charge.

What you can do with this Template

• Download the ppt template
• Edit and customize this template with your info
• Send it over Email to your client

This Proposal Includes the following details

• Cover page
• Executive Summary
• Campaign Goals
  • Rank in Organic Search
  • Increase Website Traffic
  • Increase Website Engagement
  • Build Domain Equity
  • Increase Brand Awareness
  • Increase Leads
• Campaign Deliverables
  • Custom Analytics Implementation
  • Keyword Analysis
  • SEO Technical Audit + Optimization
  • Content Optimization / Site Structure
  • Local Optimization
  • Link Building
  • YouTube SEO / Video Marketing
  • Authority Property SEO
  • Monthly Reports
• Web Analytics
  • 1. Google Analytics
  • 2. Google Webmaster Tools
  • 3. Monthly Reporting
• Website Design
  • Why Mobile Optimization?
  • Designed Custom
• Paid Search
  • Why Paid Search?
  • Custom Campaigns, Landing Pages
• Organic Search
  • Link Building: What Do We Look For?
  • Link Building: Authority Guest Posting
  • Link Building: Quality Guest Posting
  • Link Building: Outreach
  • Link Building: Purchasing Links
  • Link Building: Tier 2 Link Creation
  • What Ranks a Site?
  • Technical Audit
  • Keyword Analysis
  • Keyword Optimization
  • Content Consulting
  • Social Media + Forum Engagements
  • Thinking Outside of Your Website
  • Link Building Strategy
• Proposal Costs
  • Results
  • Proposed Time Frame (Estimate)

Click here to view the Webris’s SEO Proposal Template Back to Top

#4 – Bidsketch SEO Proposal Template

Bidsketch is another paid service that gives access to professional-looking proposal templates. In addition to SEO proposals, you can create web design and freelance proposals.

• If you don’t want to sign up, you could download the proposal document folder through email and edit the section.
• Bidsketch claims that you can turn 18% more of your leads into clients with these templates. Looking at their samples, this could be true. The templates have a clean design.
• When you finish creating your proposal, you can view and export the document as a PDF. You can even edit your own custom HTML and CSS. You have complete control over the final look of the proposal.
• Bidsketch also allows you to host the documents in the cloud. After you’ve electronically sent the proposal, your clients can sign the document electronically and send it back.
• The only disadvantage to this is the cost. But, it is comparable to the other paid templates discussed. You can either go for solo, team or business plans. A free 14-day trial is also available.

What you can do with this Template

• Download or sign up for the proposal builder and edit your details.
• When you download the whole package, you get Sample Proposal Template, Retainer Proposal Template, SEO Proposal ebook, SEO Proposal Worksheet, and SEO Proposal Guide.
• Know Exactly When Your Proposal Gets Viewed if sent through the platform.
• Send it via email and get instant approvals with electronic signatures using their builder.

This Proposal Includes the following details

• Cover page
• Goals and Objectives
• Delivering Results
  • Launch a campaign to bring in a stream of new visitors to your site
  • Build a framework to sustain a long-term increase in website traffic
  • Optimize your SEO campaign to convert your new traffic into customers
• Recommendations for Your Company
  • A Thorough Audit and Analysis of {client_name}’s Current SEO Techniques
  • Launch an SEO Campaign
  • Comprehensive SEO Campaign Management and Optimization
• Your Investment
  • Assessment of current SEO
  • Development of SEO campaign
  • Launch of SEO campaign
  • Ongoing campaign management and improvement
  • Sustained Website Traffic Growth Solution
• Why Choose {Your_company}?
  • {Your_company} brings you more traffic and helps convert it into sales
  • {Your_company} uses only proven SEO strategies to make your increase in traffic last
  • {Your_company} gives you personal attention at a great price
• Project Timeline
  • Audit and Analysis of SEO Techniques
  • SEO Campaign Development
  • SEO Campaign Launch
  • SEO Campaign Management and Optimization
• Terms and Conditions

Click here to view the Bidsketch’s SEO Proposal Template Back to Top

#5 – Proposify SEO Proposal Template

Proposify is a paid proposal template service. They offer a unique set of features. Instead of offering a specific number of proposal templates per month, you can manage 5 active proposals at a time with their basic or ‘tall’ plan. There is a “grande” plan that allows up to 25 proposals, along with a couple of other plans with added features.

• Proposify’s SEO templates help you pitch SEO services by educating clients on the importance of on-page ranking, content creation, and other SEO strategies.
• The template is completely customizable. Edit any of the fields, add your images and choose a color theme to match your existing brand styles.
• Of course, you can create more than just SEO proposals. You can create documents for marketing, AdWords proposals, accounting proposals, and more.
• There are no drawbacks to using Proposify. You get access to a variety of high-converting templates for all your document needs, including SEO proposals.
• In the end, Proposify is one of the most affordable options, given the number of documents you can create. For a small SEO agency, this should meet your needs and boost your conversions.

What you can do with this Template

• Choose your template and Customize it
• Test and send it through their platform
• Get signed up and start your project

This Proposal Includes the following details

• Cover Page
• Overview and Goals
  • A Letter to client
• Scope of Services
  • Site Performance
  • Content
  • Information Architecture
  • Keyword Cannibalism
  • Duplicate Content
  • HTML Markup
  • Outlinks
  • Getting the lay of the land?
  • Auditing Accessibility
  • Indexability
  • On-page ranking factors
  • Off-page ranking factors
  • Competitive Analysis
• Timeframe
• Your Investment
• Why Us?
• Our Team
• Statement of Work & Contract
  • Services and Payment
  • Ownership, Rights, Proprietary Information, Publicity
  • Warranty
  • Termination
  • Relationship of the Parties
  • Assignment
  • Notice
  • Miscellaneous
• EXHIBIT A
  • Services
  • Term
  • Fees
  • Expense reimbursement
  • SERVICES & FEES

Click here to view the Profosify’s SEO Proposal Template Back to Top

#6 – Mondovo’s SEO Proposal Template

This is a shameless plug. But here it is. If you want to make an offer your client can’t refuse then here it is.

• This is our native Proposal and has been tried and tested with our clients. So far we have an 80% direct conversions on this proposal.
• The only proposal that includes data and insights inside the proposal to convince the client with the help of Mondovo Toolset.
• Simple and easy instructions on every section of the proposal are provided with suggestions and techniques that you can use. Even if you don’t use this template, you can gain valuable insight into what it takes to craft a successful proposal.
• If you don’t want to spend money on a paid service, this is a great way to start creating your own proposals.
• This proposal is re-crafted by taking the best points of all the working proposal and also by including the data and insights from the SEO tool which is very convincing to grab any deal you want.

What you can do with this Template

• Download the Template and follow the simple instructions in it.
• Create an account with Mondovo to run the reports you require for the proposal and add insights about your client and their competitors inside the template.
• Send it over email and win all your deals.

This Proposal Includes the following details

• Cover Page
• Executive Summary
• Business Challenges
• SEO Challenges
• Baseline Metrics
  • Client Site vs. Top 2 Competitors
• Current Keyword Ranking
  • Top 10 Target Terms Ranking vs. Competitors Ranking Position
• Goals
• WHY {YOUR COMPANY}?
• WHAT’S at STAKE?
  • SEO Calculator
• PROPOSED SOLUTION
  • Rankings
  • Visits
  • Conversions
  • Retention
  • The Inbound Marketing Model
• Recommended Actions
  • Direct Screen Shot of the Client’s Website Audit Report with suggestions
  • Summary Screenshot of current backlink status
  • Title tag audit
  • Meta description audit
  • Anchor text audit
  • Internal linking audit
  • Duplicate content audit
  • Weak/thin content page audit
  • Crawl error audit
  • Sitemap check
  • Robots.txt validation
  • Schema implementation
  • Link profile analysis
  • Keyword mapping
  • Content Brainstorming Sessions
  • Editorial Calendar Creation
  • Content Expansion
  • Fix Technical Issues
  • Start a Blog
  • Build Up the Link Profile
  • Capitalize on Video, Audio, and Slideshows
  • SEO Process
  • Technical SEO Audit
  • Online Branding Enhancement
  • Content Development
  • Content Promotion
  • Collaborations
• ANALYTICS AND IMPROVEMENT
• TIMELINE
  • Task Timeline
• DEPENDENCIES

Click here to view the Mondovo’s SEO Proposal Template Back to Top

#7 – Glendemands SEO Proposal Template

This template is similar to that of Mondovo, minus the screenshots and usage of the Mondovo tool in it.

• The Glendemands SEO proposal template walks you through the process of creating an exceptional SEO proposal.
• The author does a great job of explaining all the components that go into a quality proposal, including an executive summary, competitor analysis, and an explanation of standard SEO services.
• The template is available as a downloadable Word document. So, you will need to edit the document on your computer.
• Again, if you just need one proposal, this is a good way to get started. Make sure that you read the entire blog post, as the author doles out important suggestions, and covers some of the main points that you’ll want to include in your proposal.
• If you just want a template that you can quickly edit and email to your potential clients, then this could be it.

What you can do with this Template

• Download and edit the document file
• Read the instruction in the blog post on how to use the template
• Email your prospects and win the deal.

This Proposal Includes the following details

• Cover Page
• EXECUTIVE SUMMARY
• Business Challenges
• SEO Challenges
• Baseline Metrics
  • Avg. Visits per Month:
  • Avg. Organic Search Visits per Month:
  • Alexa Traffic Rank:
  • Google PageRank:
  • Domain Authority:
  • Avg. Conversions per Month:
  • Avg. Conversions from Organic Search Visits per Month:
  • Avg. Site Revenue per Month:
  • Avg. Revenue from Organic Search per Month:
  • Current Keyword Rankings
• Goals
• WHY [YOUR COMPANY]
• WHAT’S at STAKE?
  • ROI Calculator
• PROPOSED SOLUTION
  • Rankings
  • Visits
  • Conversions
  • Retention
  • The Inbound Marketing Model
• Recommended Actions
  • Title tag audit
  • Meta description audit
  • Anchor text audit
  • Internal linking audit
  • Duplicate content audit
  • Weak/thin content page audit
  • Crawl error audit
  • Sitemap check
  • Robots.txt validation
  • Schema implementation
  • Link profile analysis
  • Keyword mapping
  • Content Brainstorming Sessions
  • Editorial Calendar Creation
  • Content Expansion
  • Fix Technical Issues
  • Start a Blog
  • Build Up the Link Profile
  • Capitalize on Video, Audio, and Slideshows
  • SEO Process
  • Technical SEO Audit
  • Online Branding Enhancement
  • Content Development
  • Content Promotion
  • Collaborations
• ANALYTICS AND IMPROVEMENT
• TIMELINE
  • Task Timeline
• DEPENDENCIES

Click here to view the Glendemands’s SEO Proposal Template Back to Top

#8 – Smart Insights SEO Proposal Template

The Smart Insights SEO proposal template is actually part of a complete SEO toolkit. This is a complete solution for planning, managing, and optimizing all of your marketing campaigns – including the proposals that you send out to your clients.

• So, in order to use the template, you’ll need to purchase the toolkit. You can get instant access by paying for a membership. There is a basic membership and an enterprise membership.
• Once you sign up, you can access the template, along with all the free resources that are provided to members. These resources help you create better proposals, while also providing suggestions to improve other areas of your business.
• Smart Insights knows that you’ll enjoy the toolkit. They back this with a 30-day money back guarantee. If you’re not happy with the results, they will refund you the cost of the toolkit.

What you can do with Smart Insights SEO Toolkit

• Sign-up to access the entire SEO Toolkit which includes,
  • Successful SEO guide
  • SEO Strategy audit
  • SEO – 7 seven steps to success video training
  • Managing SEO checklist
  • Successful SEO guide
  • SEO proposal template
  • SEO Strategy audit
  • SEO gap analysis spreadsheet
  • SEO how-to tutorials
• Educate yourself and edit the proposal document
• Send it to your prospects over email

This Proposal Includes the following details

• Cover Page
• Introduction
• Understanding your needs
  • Business goals
  • Existing resource and process  
  • Market
  • Background to SEO activity
  • Business proposition and brand engagement using content
  • Your requirements
• The <agency> solution
  • On -page optimization analysis (for country sites and network sites)
  • SEO resourcing and process analysis
  • Reviews and recommendations
  • Deliverables
• Fees and timing
  • Fees
  • Exclusions
• Managing the project
  • SE0 activities, deliverables and review process
  • Team members
  • Confidentiality
  • Our requirements from you
• About company name
  • Contact details and next steps
  • Further examples of SE0 proposals
• Appendix – A Glossary of SEO terms for Business

Click here to view the Smart Insights’s SEO Proposal Template Back to Top

#9 – SEO Monitor SEO Proposal Template

The best looking PPT presentation to submit your proposal.

• Easy to download as a PPT file, edit it directly using SEO Monitor tool info.
• The template includes tactics that are known to work. They have been used by SEO agencies to boost conversions. It also includes tips to help you stand out from other SEO agencies and freelancers.
• There is no membership or monthly fee. You can simply download the document and then begin editing.
• If you believe that a good looking PPT proposal will win you a deal then this is the one to choose.

What you can do with this Template

• Download the PPT Template and follow the instructions in it
• Create an account with SEOmonitor and add insights from there inside the template
• Send it over email and win all your deals

This Proposal Includes the following details

• Cover Page
• Keyword Research & Opportunity
• Opportunity for growth
• Competition
• Competition Analysis for the targeted group
• The differentiator: The client’s non-brand organic traffic performance
• Traffic & Visibility Forecast
• How we plan to achieve the goal
  • On-Page SEO
  • Off-Page SEO
  • Content Marketing
  • Native Advertising
  • Topic Research
  • Content Creation & Outreach
  • Measure Content & SEO Performance
  • Weekly & Monthly Reporting
• Case Study
• Testimonial

Click here to view the SEO Monitors’s SEO Proposal Template Back to Top

#10 – Portent Sample SEO Proposal Template

This isn’t an SEO proposal template per se but an instructive blog that you can use to craft your proposal.

• Crafted in the form of a witty blog post for you to read, copy the format and paste your own content. Can be used in an email body directly.
• If you’re new to creating proposals, this may not be your best solution. The author doesn’t provide a lot of background on what to include and there are no design elements.
• So, why would you use the Portent template? If you want a simple outline for an email blast to send to your mailing list, this is a good option. You can easily make a short, concise proposal to help attract the attention of potential clients.

What you can do with this Template

• Edit the proposal and send it over email directly.

This Proposal Includes the following details

• Basic Introduction
• Headline, underlining important unique coolness of your company
• Headline, underlining important unique coolness of your ‘Sekrit’ SEO Technique
• Testimonials from friends
• Guarantee, but of absolutely nothing (Didn’t I say the blog’s witty?)
• Pricing, with benefits
• Promise that you’ll never call them back (Here I’m saying it again, the blog’s witty)
• Signature

Click here to view the Portent’s Sample SEO Proposal Template Back to Top

That covers the top 10 SEO proposals/Sales Pitch Decks you can use to convert your leads. These templates are used on a regular basis by successful SEO agencies. And now, you can use them too.

However, if you want to build a custom proposal from scratch then below is a compilation of all the items that the all proposals above include. You may include all or some of these sections to make your version of a killer SEO proposal.

Go ahead and create the most powerful SEO Proposal ever created.

Content that you could use for your ultimate SEO Proposal goes here.

• Cover Page

• Introduction

• Overview and Goals
  • A Letter to client
• What is Search Engine Optimization?

• What You Need to Know About SEO
  • Auditing Your Website
  • Crawling and Indexing
  • Ranking
  • Accelerated Mobile Performance and Mobile Optimization

• Business Challenges

• SEO Challenges

• Baseline Metrics
  • Client Website vs. Top 2 Competitors

• Current Keyword Ranking
  • Top 10 Target Terms Ranking vs. Competitors Ranking Position

• Opportunity for growth

• Competition Analysis for the targeted group

• Our approach
  • Analysis and Strategy

• Analytics and Keywords
• Your Website’s Accessibility and Indexing
• Ranking Factors
• Competitive Analysis

• PROPOSED SOLUTION
  • Rank in Organic Search
  • Increase Website Traffic
  • Increase Website Engagement
  • Build Domain Equity
  • Increase Brand Awareness
  • Increase Leads
• Recommended Actions
  • Custom Analytics Implementation
  • Keyword Analysis
  • SEO Technical Audit + Optimization
  • Content Optimization / Site Structure
  • Local Optimization
  • Link Building
  • YouTube SEO / Video Marketing
  • Monthly Reports

• Web Analytics
  • Google Analytics
  • Google Webmaster Tools
  • Monthly Reporting

• Website Design
  • Why Mobile Optimization?
  • Designed Custom

• Paid Search
  • Why Paid Search?
  • Custom Campaigns, Landing Pages

• Organic Search
  • What Ranks a Site?
  • Technical Audit

• • • Title tag  audit
    • Meta description audit
    • Anchor text audit
    • Internal linking audit
    • Duplicate content audit
    • Weak/thin content page audit
    • Crawl error audit
    • Sitemap check
    • Robots.txt validation
    • Schema implementation
    • Link profile analysis
  • Keyword Analysis
  • Keyword Optimization
  • Content Consulting
  • Social Media + Forum Engagements
  • Thinking Outside of Your Website
  • Link Building Strategy

• Link Building: What Do We Look For?
• Link Building: Authority Guest Posting
• Link Building: Quality Guest Posting
• Link Building: Outreach
• Link Building: Purchasing Links
• Link Building: Tier 2 Link Creation

• Online Branding Enhancement
  • Content Development
    • Keyword mapping
    • Content Brainstorming Sessions
    • Editorial Calendar Creation
    • Content Expansion
• Content Promotion
• Collaborations

• Implementation Timeline

• • Proposed  Timeline
• Why Choose {Your_company}?
  • How {Your_company} brings you more traffic and helps convert it into sales
  • How {Your_company} uses only proven SEO strategies to make your increase in traffic last
  • How {Your_company} gives you personal attention at a great price

• Our Team

• The differentiator

• Case Study
• Testimonials

• Pricing Estimates

• • SERVICES  & FEES
    • Services
    • Term
    • Fees
    • Expense reimbursement
• Follow-up Steps

• Statement of Work & Contract
  • Services and Payment
  • Ownership; Rights; Proprietary Information; Publicity
  • Warranty
  • Termination
  • Relationship of the Parties
  • Assignment
  • Notice
  • Miscellaneous

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Bala Ayya

Growth Hacker at Mondovo

Accomplished sales expert and a creative digital marketing strategist with a proven record of success in design and product development/lifecycle, from conception to end-user.

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