100 Must Read Branding Books

If you are looking for a great book to inspire a new stage of growth for your business, then branding books can bring much-needed clarity. As CEOs, entrepreneurs, designers, or managers, it’s in our best interest to be on the constant lookout for new material to inspire our everyday brand decisions.

They are some of the richest and deepest reads on brand development and include topics ranging from brand positioning, naming and design to culture and leadership.

To discuss this further, we at Mondovo want to share with you the 100 must-read branding books. These books cover everything from branding theory to digital design, but each can contribute something valuable if you’re building a brand. Pick your choice and start reading it today.

1. Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible

by Gregory V. Diehl

Our Rating: 4.04/5

1. Brand Identity Breakthrough: How to Craft Your Company’s Unique Story to Make Your Products Irresistible

2. Influencer Fast Track: From Zero to Influencer in the next 6 Months!: 10X Your Marketing & Branding for Coaches, Consultants, Professionals & Entrepreneurs (Influencer Marketing & Branding)

3. Designing Brand Identity: An Essential Guide for the Whole Branding Team 5th Edition

4. Branding: In Five and a Half Steps

5. Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

6. Archetypes in Branding: A Toolkit for Creatives and Strategists

7. Explosive Growth: A Few Things I Learned While Growing To 100 Million Users – And Losing $78 Million

8. Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

9. Building a StoryBrand: Clarify Your Message So Customers Will Listen

10. Contagious: Why Things Catch On

11. How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity

12. The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

13. Hooked: How to Build Habit-Forming Products

14. Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit

15. Advertising, Branding & Marketing 101: The Small Business Owner’s Guide to Making Marketing More Effective.

16. Branding It 3.0: Business Performance through Excellence in Brand Management

17. Branding + Interior Design: Visibility and Business Strategy for Interior Designers

18. Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)

19. Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

20. UnBranding: 100 Branding Lessons for the Age of Disruption

21. Fashion Branding Unraveled

22. Rethinking Prestige Branding: Secrets of the Ueber-Brands

23. Personal Branding for Dummies

24. Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

25. Methods of Persuasion: How to Use Psychology to Influence Human Behavior

26. Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

27. The Power of Branding: Telling Your School′s Story (Corwin Connected Educators Series)

28. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

29. Aaker on Branding: 20 Principles That Drive Success

30. Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

31. Brand Thinking and Other Noble Pursuits

32. Creating a Brand Identity: A Guide for Designers

33. Start Me Up!: New Branding for Businesses

34. The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media

35. Packaging Design: Successful Product Branding From Concept to Shelf

36. Employer Branding For Dummies

37. Lean Branding: Creating Dynamic Brands to Generate Conversion (Lean (O’Reilly))

38. Personal Branding & Reputation Management: How to become an influencer, thought leader, or a celebrity in your niche

39. How to Launch a Brand – SPECIAL WORKBOOK EDITION (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity

40. Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method

41. Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers

42. Mind the Brand Gap: A study of Competing Brand Identities, Human Biases and Why You MUST FIRE your HR team

43. The Personal MBA: Master the Art of Business

44. Destination Branding for Small Cities

45. Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars

46. Introduction To Personal Branding: Ten Steps Toward A New Professional You

47. How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World

48. First Things First!: New Branding and Design for New Businesses

49. Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything

50. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

51. BrandingPays: The Five-Step System to Reinvent Your Personal Brand

52. The Language of Branding: Theory, Strategies, and Tactics

53. The 10Ks of Personal Branding: Create a Better You

54. KNOWN personal branding Workbook

55. The Branding of Right-Wing Activism: The News Media and the Tea Party

56. Best Practice Cases in Branding for Strategic Brand Management, 3/e

57. Emotional Branding: The New Paradigm for Connecting Brands to People

58. Identity Designed: The Definitive Guide to Visual Branding

59. Linked In For Personal Branding: The Ultimate Guide

60. Personal Branding and Marketing Yourself: The Three PS Marketing Technique as a Guide to Career Empowerment

61. Global Brand Strategy: World-wise Marketing in the Age of Branding

62. Branding New York: How a City in Crisis Was Sold to the World

63. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

64. Secrets behind Things that Look good: How small changes in design lead to a big jump in sales

65. 5-Hour MBA: The Business Owner’s Guide To Success

66. REALTOR BRANDING: Marketing Yourself for REAL ESTATE SUCCESS

67. Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

68. You Branding: Reinventing Your Personal Identity as a Successful Brand

69. Business Branding: Expert Marketing Techniques For Building A Captivating Brand, Attracting Customers and Reinventing Your Image In The Digital Age (Entrepreneurship, Small Business, Networking)

70. Audio Branding: Using Sound to Build Your Brand

71. Developing and Branding the Fashion Merchandising Portfolio

72. Nation Branding: Concepts, Issues, Practice

73. Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business

74. Fiesta: The Branding and Identity for Festivals

75. Employer Branding and the Employee-Life-Cycle: How to become an attractive employer