No matter how great your service or product is, more than likely it will not sell itself. Getting the word out has somehow gotten both easier and more complicated all at the same time.
Starting with a strong foundation and using proven advertising methods will help you get ahead of the competition. Whether you need to revise your advertising skills or you are starting from scratch, there are books about advertising that can help.
Take a look below to find the 100 best advertising books to read.
1. How to Use the Internet to Advertise, Promote, and Market Your Business or Web Site
by Bruce C Brown
Our Rating: 3.70/5
2. The Advertising Concept Book
by Pete Barry
Our Rating: 4.30/5
3. Ogilvy on Advertising
by David Ogilvy
Our Rating: 4.17/5
4. Advertising
by George Felton
Our Rating: 4.13/5
5. Confessions of an Advertising Man
by David Ogilvy
Our Rating: 4.07/5
6. The Complete Guide to Facebook Advertising
by Brian Meert
Our Rating: 3.85/5
7. Contagious
by Jonah Berger
Our Rating: 3.92/5
8. Creative Advertising
by Mario Pricken
Our Rating: 4.05/5
9. Advertising and Integrated Brand Promotion
by Thomas O’Guinn
Our Rating: 3.70/5
10. Ultimate Guide to Facebook Advertising
by Perry Marshall
Our Rating: 4.03/5
11. M: Advertising
by William Arens
Our Rating: 3.80/5
12. Outdated Advertising
by Michael Lewis
Our Rating: 3.00/5
13. The Advertising Effect
by Adam Ferrier
Our Rating: 4.29/5
14. Can’t Buy My Love
by Jean Kilbourne
Our Rating: 4.03/5
15. Social Media Marketing
by Peter Flynn
Our Rating: 4.00/5
16. The Advertising Solution
by Craig Simpson
Our Rating: 4.02/5
17. Introduction to Programmatic Advertising
by Dominik Kosorin
Our Rating: 3.84/5
18. Advertising Creative
by Tom Altstiel
Our Rating: 3.80/5
19. Copywriting
by Mark Shaw
Our Rating: 4.08/5
20. Air Wars
by Darrell M. West
Our Rating: 3.33/5
21. Strategic Thinking for Advertising Creatives
by Alice Kavounas Taylor
Our Rating: 4.24/5
22. The Fundamentals of Creative Advertising
by Ken Burtenshaw
Our Rating: 3.91/5
23. Blogging Hacks For Dentistry
by Alex Wong
Our Rating: 3.67/5
24. 15 Questions About Native Advertising
by Massimo Moruzzi
Our Rating: 4.00/5
25. Facebook Advertising
by Noah Gray
Our Rating: 4.00/5
26. Trademark and Deceptive Advertising Surveys
by Shari Seidman Diamond
Our Rating: 4.50/5
27. Advertising by Design
by Robin Landa
Our Rating: 4.05/5
28. The Blueprint for Strategic Advertising
by Margo Berman
Our Rating: 4.00/5
29. Social Media Strategy
by Keith A. Quesenberry
Our Rating: 4.46/5
30. My Life in Advertising and Scientific Advertising
by Hopkins Eric
Our Rating: 4.27/5
31. Growth Hacker Marketing
by Ryan Holiday
Our Rating: 3.80/5
32. Advertising Campaigns Workbook
by Harsha Gangadharbatla
Our Rating: 5.00/5
33. Black Ops Advertising
by Mara Einstein
Our Rating: 3.59/5
34. Using Qualitative Research in Advertising
by Margaret Ann Morrison
Our Rating: 3.40/5
35. Advertising the American Dream
by Roland Marchand
Our Rating: 4.04/5
36. Paid Attention
by Faris Yakob
Our Rating: 4.02/5
37. Advertising Media Planning
by Roger Baron
Our Rating: 5.00/5
38. Give: The Ultimate Guide To Using Facebook Advertising
by Nicholas Kusmich
Our Rating: 4.05/5
39. Outrageous Advertising That’s Outrageously Successful
by Bill Glazer
Our Rating: 4.00/5
40. Mind Hacking Secrets
by Som Bathla
Our Rating: 3.50/5
41. Ultimate Guide to Pay-Per-Click Advertising
by Richard Stokes
Our Rating: 3.93/5
42. Advertising Headlines That Make You Rich
by David Garfinkel
Our Rating: 3.77/5
43. Facebook Advertising The Ultimate Guide
by Dale Cross
Our Rating: 1.00/5
44. The Social Impact of Advertising
by Tony Kelso
Our Rating: 4.00/5
45. Ads, Fads, and Consumer Culture
by Arthur Asa Berger
Our Rating: 3.61/5
46. The 7 Critical Principles of Effective Digital Marketing
by Kasim Aslam
Our Rating: 4.00/5
47. The Copywriter’s Toolkit
by Margo Berman
Our Rating: 3.80/5
48. The Mirror Makers
by Stephen Fox
Our Rating: 4.00/5
49. Reality in Advertising
by Rosser Reeves
Our Rating: 4.02/5
50. How to Put Book and Job Advice
by Paetro
Our Rating: 3.80/5
51. Dental Content Marketing Hacks
by Alex Wong
Our Rating: 4.00/5
52. Creative Strategy in Advertising
by Bonnie L. Drewniany
Our Rating: 3.86/5
53. Fables Of Abundance
by Jackson Lears
Our Rating: 3.63/5
54. The Psychology of Advertising
by Bob M Fennis
Our Rating: 3.89/5
55. Soap, Sex, and Cigarettes
by Juliann Sivulka
Our Rating: 3.83/5
56. Strategic Copywriting
by Edd Applegate
Our Rating: 3.67/5
57. Data in Digital Advertising
by Dominik Kosorin
Our Rating: 5.00/5
58. Scientific Advertising
by Claude C. Hopkins
Our Rating: 4.00/5
59. Truth in Advertising
by John Kenney
Our Rating: 3.70/5
60. Advertising & IMC
by Sandra Moriarty
Our Rating: 3.60/5
61. The Little Book of Small Business Selling
by Hood Theorem
Our Rating: 3.00/5
62. The Practical Pocket Guide to Account Planning
by Chris Kocek
Our Rating: 3.97/5
63. The Choice Factory
by Richard Shotton
Our Rating: 4.26/5
64. Global Marketing and Advertising
by Marieke de Mooij
Our Rating: 4.25/5
65. Advertising and Public Relations Research
by Donald W. Jugenheimer
Our Rating: 2.75/5
66. Advertising and Marketing Law
by Eric Goldman
Our Rating: 4.00/5
67. How to Make Your Advertising Make Money
by John Caples
Our Rating: 4.42/5
68. Advertising, Promotion, and other aspects of Integrated Marketing Communications
by J. Craig Andrews
Our Rating: 4.00/5
69. Mastering Google Adwords
by Noah Gray
Our Rating: 4.17/5
70. Killer Facebook Ads
by Marty Weintraub
Our Rating: 3.81/5
71. Integrated Marketing Communication
by Jerome M. Juska
Our Rating: 4.00/5
72. Globalizing Ideal Beauty
by Denise H. Sutton
Our Rating: 4.00/5
73. Advertising Campaign Strategy
by Donald Parente
Our Rating: 3.50/5
74. Advertising for People Who Don’t Like Advertising
by Kesselskramer
Our Rating: 4.01/5
75. Advertising Theory
by Shelly Rodgers
Our Rating: 3.40/5
76. Advertising For Dummies
by Gary Dahl
Our Rating: 3.48/5
77. BREAKING IN
by William Burks Spencer
Our Rating: 4.15/5
78. Hitting the Sweet Spot
by Lisa A. Fortini-Campbell
Our Rating: 3.59/5
79. Dynamics of International Advertising
by Barbara Mueller
Our Rating: 3.50/5
80. Political Advertising in the United States
by Erika Franklin Fowler
Our Rating: 3.67/5
81. The Levitan Pitch. Buy This Book. Win More Pitches
by Peter Levitan
Our Rating: 3.93/5
82. The Advertising Research Handbook
by Charles E. Young
Our Rating: 4.40/5
83. 3,800 Early Advertising Cuts
by Carol Belanger Grafton
Our Rating: 4.00/5
84. Basics Advertising 02
by Nik Mahon
Our Rating: 3.76/5
85. A Word from Our Sponsor
by Cynthia B. Meyers
Our Rating: 4.50/5
86. The Daily You
by Joseph Turow
Our Rating: 3.30/5
87. My Life in Advertising
by Claude C. Hopkins
Our Rating: 4.26/5
88. BadMen
by Bob Hoffman
Our Rating: 4.10/5
89. A Big Life in Advertising
by Mary Wells Lawrence
Our Rating: 3.86/5
90. The Fall of Advertising and the Rise of PR
by Al Ries
Our Rating: 3.72/5
91. Instagram Advertising: The step by step guide
by Priti Gangwar
Our Rating: 4.00/5
92. Encyclopedia of Porcelain Enamel Advertising
by Michael Bruner
Our Rating: 4.00/5
93. Advertising Account Planning
by Larry Kelley
Our Rating: 3.73/5
94. Affiliate Marketing: A Step By Step Guide
by Dan Moore
Our Rating: 4.00/5
95. Strategic Advertising Management
by Larry Percy
Our Rating: 3.05/5
96. Advertising and Society: An Introduction
by Carol J. Pardun
Our Rating: 2.83/5
97. How to Write Winning Classified Ads
by Nat Chiaffarano MBA
Our Rating: 4.00/5
98. Ad It Up: A Practical Guide to Ad Industry Finance
by Diane Laviano
Our Rating: 5.00/5
99. Advertising and the World Wide Web
by David W. Schumann
Our Rating: 4.00
100. Architecture of a Technodemocracy
by Jason M Hanania
Our Rating: 4.00
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