For law firms

A website is a firm's first opinion in writing. Read it before it goes out.

You can have a complete site — a page for every practice area, a proper enquiry route, your own domain — built from a description of the firm. What you cannot have is somebody else taking responsibility for the words. That part is still yours, and this page is about making it easy to do properly.

Morrison & AssociatesGenerated from a short description of a firmOpen the live preview
The home page of a generated law firm site, with a practice areas menu
A real generated site, and a demonstration rather than a client of ours. The firm does not exist and everything on the page is invented — which is precisely the point of the next section.

The part nobody else will say

It writes a first draft. You are the editor, and you are the one on the hook.

Generated copy is confident. Confident writing about the law, published under a firm's name, is a professional risk, and it does not become less of one because a machine typed it. So the process is built to put a solicitor in front of the words twice, before anything is public.

  1. You approve the content plan before any design exists

    Before a single page is generated you are shown what each page will say — the practice areas it found, the claims it intends to make, the structure. Cut what is wrong there and it never gets written.

  2. Every word on the finished page is editable

    Click a sentence and rewrite it, or describe the change and let the assistant make it. There is no locked template text and no copy you cannot reach.

  3. Nothing is public until you publish it

    A site sits as a draft, visible only to you, for as long as you want. Publishing is a decision somebody makes, not something that happens while you are reading.

  4. Every version is kept

    If a change goes out that should not have, the previous version is still there and can be restored.

What we will not do, and cannot do: check your site against the advertising and publicity rules your regulator sets, or verify a claim about your experience, your outcomes or your accreditations. No generated sentence about results should reach the public without a solicitor reading it first.

Practice areas

Each area is a page, because each area is a different client.

Somebody looking for help with a boundary dispute and somebody looking at an employment tribunal have nothing in common except your telephone number. A single services page tries to speak to both and reassures neither.

Written at the length it deserves

What the work involves, what a first meeting looks like, how you charge. Long is fine when the reader is worried.

Its own title in the search results

Each page has its own title and description, and the site produces a sitemap and structured data. We will not promise you a ranking; nobody honest does.

Add one when the firm takes one on

A new area of work is a new page, added when you say so, without a rebuild and without a bill for the page.

First contact

Where the enquiry actually goes.

Worth knowing precisely, because a prospective client's first message to a firm is not something to route through a service nobody chose.

The form belongs to the site

There is no third-party form service in the middle and nothing embedded from elsewhere. It is part of the site you publish.

It lands in two places

Emailed to the address you nominate, and kept in the site's own inbox. With nothing configured it goes to whoever owns the account, so an enquiry cannot fall into a gap on day one.

It becomes a record

Anyone who leaves an email address becomes a contact with a timeline of what they sent and when, so a partner picking it up later can see the whole thread.

Enquiries are not counted and not charged for. What you do with them — conflict checks, client care letters, retention — remains entirely a matter for the firm.

What this is not

A website, and only a website.

Not a case management system

Your matters, your files, your time recording and your accounts stay where they are. The site does not connect to them.

Not a client portal

There is nothing here for sharing documents with a client behind a login.

Not a compliance review

Nobody at Mondovo reads your site against your regulator's rules. That review is yours to arrange.

What it costs

$20 a month, once the site is live.

Everything before that — drafting, reading, arguing about the wording in a partners' meeting, generating another design because someone hated the first — costs nothing.

What starts the charge
Publishing the site on the firm's own domain. Hosting and the SSL certificate are in the $20.
What stops it
Taking the site offline. The month already paid for is not refunded, and the site stays in the account.
What is never counted
Pages, visitors and enquiries. A page per practice area costs the same as a page.
Who else can get in
Three people are included, and each one after that is $10 a month.
Where the domain lives
Registered to the firm, at the firm's own registrar. Moving away does not mean losing it.

Questions

Asked by the partner who has to sign it off.

How do we stop it saying something untrue about the firm?

By reading the content plan before anything is designed. It tells you what each page intends to say, including any claim about experience or specialism, and you strike out or correct it there. Anything that survives to the page can still be rewritten, and nothing is public until you publish.

The first draft reads like marketing. We do not talk like that.

Rewrite it. You can edit any sentence directly, or describe the change — shorter, plainer, no adjectives — and have it applied across the page. It is a starting point, not a house style.

We already have a site with twenty years of content.

Give it the address and the pages and words come across, so you are not retyping them. You review what it found before any design is generated, and you decide what carries over.

Does it handle our regulatory disclosures?

No. You can put any wording you need on any page, in the footer or on a page of its own, but the responsibility for knowing what must appear and checking that it does is the firm's.

What if the design is too informal for us?

You are given three complete versions from the same approved content, and can ask for further rounds. A site holds up to ten and you choose which is live, so a decision made now is not permanent.

What happens if we leave?

The domain is registered to the firm at your own registrar, so it stays yours. Take the site offline and the charge stops.

Your firm

Describe the firm. Read the plan before anything is built.

You can stop at the plan and never generate a design. It costs nothing either way.

See how it works, step by step