For trades and construction

Every trade. Every town. A number a thumb can press.

Not awards, not a mission statement. What you do, where you go, what you have already built, and a number that is easy to press on a phone with one hand.

The home page of a generated commercial construction site
Summit Commercial BuildersA real generated site for a commercial contractor, built from a short description of the firm. A demonstration, not a customer — the company and everything on the page are invented.

What a caller checks

Three questions, in about twenty seconds, before anyone dials.

Everything else on a trade website is decoration. If a page answers these three quickly it has done its work.

Do you do this kind of job?

A page for each trade you want to be called about. Somebody searching for a flat roof should land on a page about flat roofs, not on a list where it is the ninth bullet.

A page per service, added whenever you want another one

Do you come out here?

Write down the towns and areas you cover, plainly, on a page of its own. Half the calls a trade loses are people who could not tell whether they were too far away.

Your patch, in words, not a guess

Have you done one before?

Photographs of finished work, with a line about what the job was. This is the one that decides it, and it is the one most trade sites skip.

Your own photographs, on a page that shows them properly

The photographs

Use your own. All of them, even the ordinary ones.

A generated photograph of a kitchen you did not fit is a lie you will have to explain when you turn up. Take pictures on site, upload them, and put them where the job is described. A slightly wonky photograph of your own scaffolding beats a perfect stock one every time, because the person looking is trying to work out whether you are real.

Upload from wherever they are

Add photographs to a page, a gallery or a job. There is no separate media bill and no per-image charge.

Before and after, side by side

The strongest thing a trade can put on a website, and it needs no explaining to anybody.

Say what the job was

Two lines under each one — what it was, where, roughly how long. That is the whole case study.

One plumber, three ways — then three other trades

The same plumbing company in three designs, then an electrician, a decorator and a builder.

The top row was generated for one fictional plumbing firm from one content plan — same services, same phone number, same words — and is what a round of three looks like. The bottom row is three other trades, each built from a short description of the business.

A generated plumbing company site in a glassmorphism style
GlassmorphismReliable Plumbing Co.

White, pale blue, a live status card.

A generated plumbing company site laid out as a bento grid
Bento gridReliable Plumbing Co.

Solid blue, the promise in the headline.

A generated plumbing company site in a dark editorial style
Dark editorialReliable Plumbing Co.

Black, with the quote form in the hero.

The home page of a generated electrician site
BrightWireElectrician

A yellow hard hat, dark grey, the number top right.

The home page of a generated painting contractor site
Artisan FinishesPainting contractor

Sage green, a freshly painted house.

The home page of a generated general contractor site
Steel & StoneGeneral contractor

Navy and white, a finished build.

Real generated sites, shown as demonstrations rather than customers. The firms, the numbers and everything written on them are invented.

See more in the gallery

The quote request

Somebody who fills in a form at nine at night wants an answer at seven in the morning.

You will not be at a computer. The point is that the enquiry finds you anyway.

Emailed and filed

Every enquiry goes to your email and into the site's own inbox. If nothing is configured it goes to whoever owns the account, so nothing is lost while you are setting up.

Ask what you need to ask

The form is part of the site, with the fields you want on it. No separate form service, no embed, no extra monthly bill for it.

They become a contact

Anyone who leaves an email address gets a record with what they asked and when, so the follow-up call is not from cold.

No limit on how many

Enquiries and form submissions are not counted and not charged for.

Being straight with you

It is a website, with the office jobs that belong on one.

It does not price jobs

No estimating, no measure-ups, no take-offs. Quote requests come in through the site with the details you ask for; the quoting itself stays wherever it is now.

It can take bookings

A booking calendar with your availability on it, so a customer can pick a slot for a survey or a small job and get a reminder. Scheduling the lads and the vans is still yours.

It can take a deposit

Payment collection is built in, so a deposit or a fixed-price job can be paid for on the site. Invoices as documents are not part of it — your invoicing is unchanged.

What it costs

Free until it is live. $20 a month after that.

Per live site, per month. There is nothing else on the bill.

Building and drafting it
Free
Your own domain, hosting, SSL
In the $20
Pages, visitors, enquiries
Not counted
Extra people on the account
3 included, $10 each after

Take the site down and the charge stops. The domain stays registered to the business, at your own registrar.

Questions

Asked from a van.

I do not have time to build a website.

Describe the business — what you do, where you work, how long you have been doing it — and a complete site is drafted from that. You read a plan of what each page will say before anything is designed, and you change what is wrong at that point.

I am not much of a typist.

Say it out loud instead. You can describe the business by voice at the start, and later ask for changes the same way. Every live site comes with credits each month, and talking uses them at 2 a minute.

Can I change it from my phone?

Yes — change the text on the page directly, or describe the change and have it made. Every version is kept, so anything can be put back.

We cover about thirty villages.

Write them down on the page. There is no limit on pages and no charge per page, so the areas you cover can be as detailed as you like.

There is an old site my nephew made.

Give it the address and the pages and words come across, then the design is rebuilt around them. You see what it found before anything is generated.

Will people find it?

Each page gets its own title and description, and the site produces a sitemap and structured data. What nobody honest will promise you is a position in the results — anyone who does is selling something else.

Your business

Say what you do and where you do it.

Ten minutes, no card, and nothing is public until you say so.

See how it works, step by step