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White-Label Setup Guide: Run Client Websites Under Your Own Brand
Tired of clients seeing someone else's logo on the site you built? Here's how to set up white-label in Mondovo, in order, so every portal, email and preview carries your brand.
You built the site. You did the calls and the late-night revisions. Then your client logs in to review it and the first thing they see is someone else's logo, or an invite from a company they've never heard of.
White-label fixes that. Your clients see your name, logo and colours on their portal, on preview links and in the emails we send them, and their live sites carry no Mondovo badge. To them, it's your platform.
Here are the four setup steps in order, what your clients see, and how site addresses and domains work. Most of the time goes on waiting for DNS.
What you need
White-label comes with the Agency add-on ($99 a month), which also includes client outreach tools, API access and extra storage. You turn it on from Workspace settings → General → White-Label Branding.
The screenshots below show a demo agency brand, Northwind Studio.
The setup in four steps
Do these in order. With white-label on, you can't invite a client until steps 2 and 3 are done, because the invitation has to come from your brand and open on your domain.
- Add your brand. Brand name, logos, colours and favicon.
- Verify your email sender, so client emails come from your agency's address.
- Connect your dashboard domain, for example app.youragency.com.
- Invite your first client to their site.
All four live in one place: open the menu under your avatar, choose Workspace settings, then White-Label Branding on the General tab.
Workspace settings → General → White-Label Branding.
Step 1: Add your brand
On the White-Label Branding page, fill in:
- Brand name (required). This replaces "Mondovo" everywhere your clients look.
- Logo for light backgrounds and logo for dark backgrounds: PNG, SVG or WebP, up to 500 KB.
- Primary and accent colours. The page warns you if the contrast is too low to read.
- Favicon: PNG or ICO, up to 100 KB.
- Support link (optional): where clients go for help, such as your contact page.
The White-Label Branding page set up for Northwind Studio. The preview on the right updates as you type.
Step 2: Verify your email sender
Under Email sender domain, enter a sending address on a subdomain you own, for example noreply@mail.youragency.com, and an optional "From" name. You'll get a few DNS records to add at your domain provider. Add them, then press Check verification. DNS changes can take from a few minutes to a few hours to show up.
Enter the sending name and a subdomain you own, then add the DNS records it shows you.
Once it's verified, client invitations, sign-in and password emails, and your clients' site emails (form notifications, booking and order confirmations) all come from your address. If a site has its own verified sending domain, that one is used for that site's emails instead.
Step 3: Connect your dashboard domain
Under Dashboard domain, add a subdomain such as app.youragency.com. The screen shows the exact DNS records to add (a CNAME and a TXT record). Add them, then verify. Once it's active, the whole editor, dashboard and client portal work on your domain, with your brand.
Add a subdomain such as app.youragency.com. The records to add appear once you press Add domain.
Your own workspace at app.mondovo.com keeps the Mondovo look. Your clients and your team see your brand when they use your domain, so that's the address to share with them.
Step 4: Invite your first client
Open the client's site, go to Settings → Portal, switch on Enable Portal and invite them by email. Then choose what they can do:
- Editor: can change content.
- Reviewer: can review and comment.
- Viewer: can look but not change anything.
You also choose which parts of the portal they see, such as the editor, enquiries, analytics and SEO. Client portal access is unlimited and doesn't use a team seat. By default, changes a client publishes need your approval, and a site's first publish always stays with you.
Your client gets an email from your brand with a button to their portal. The invitation lasts 30 days.
What your clients see
| Where | With white-label |
|---|---|
| Client portal | Your logo, name, colours and favicon. No "Powered by Mondovo". |
| Preview links | Your logo and colours on the review toolbar, on a neutral address (see below). |
| Emails to your clients | Your name and logo, from your verified sender. |
| Live client websites | No Mondovo badge, on any plan. You can add your own credit, such as "Made by Your Agency", from Client-site footer credit on the White-Label Branding page, and hide or change it per site. |
| The editor and dashboard | Your brand on your dashboard domain. Mondovo's look on app.mondovo.com. |
| Your invoices from us | Mondovo-branded, because they're between you and us. |
Optional: your own credit at the bottom of client sites, such as "Made with ♥ by Your Agency".
Site addresses: neutral domains
Every site has an address before it gets its own domain. Without white-label, that address ends in mondovo.co. With white-label, new sites get an address on a neutral domain that doesn't mention us, such as yourclient.fullyloadedsites.com.
- New sites get a neutral address straight away.
- Drafts you already had move to a neutral address automatically, usually within an hour of white-label turning on. The old address redirects to the new one, so links you've already shared keep working.
- Sites that are already live keep their address. We don't move a live site on our own, because that would change a URL your client may already be using. To take Mondovo out of a live site's address, connect your client's own domain.
Want your own name in preview links too? Under Workspace settings → General you can connect a preview domain, such as previews.youragency.com. New sites are then shown at addresses like previews.youragency.com/yourclient.
The preview domain card, with the brand shown on the homepage your clients land on.
If you don't set up a domain
A site on Pro can go live without its own domain. It then stays on its neutral address, or on your preview domain if you've connected one. That's fine for testing, or for a client who isn't ready yet. For a real business, connect the client's own domain: it's better for trust, for search and for email.
Going live needs the Pro plan, which is $20 a month and includes one live site, on its own domain or a neutral address, with hosting and SSL. Each extra live site is another $20 a month.
Connecting your client's domain
- Open the site and go to Settings → Domain (you can also do this from the Publish window).
- Enter the domain, for example yourclient.com.
- Add the records the screen shows: a TXT record to confirm ownership, and a CNAME for www. Some DNS providers let you point the bare domain (yourclient.com) at the site too. With others, the bare domain forwards to www.
- Press verify. Once the domain is active, the site switches to it, with a secure (https) connection.
Can't get into your client's DNS? Press Open full DNS setup guide on the domain screen. It's a page you can send to your client or their IT person. It needs no login, shows the exact records with steps for common providers, and doesn't mention Mondovo. Copy it from your dashboard domain so the link carries your address.
Three domain settings, three jobs
These are easy to mix up, so here they are side by side:
| Setting | Example | What it's for | Where |
|---|---|---|---|
| Dashboard domain | app.youragency.com | Your clients and team log in and edit on your domain, with your brand. | Workspace settings → White-Label Branding |
| Preview domain | previews.youragency.com | Draft and preview addresses carry your name. | Workspace settings → General |
| Client's own domain | yourclient.com | The live website's real address. | Site → Settings → Domain |
There's an optional fourth: a portal domain such as portal.yourclient.com, so your client logs in on their own domain. It needs the site's custom domain first, and lives in Site → Settings → Portal.
Why agencies run client sites on Mondovo
White-label is the part clients see. The reason to do it on Mondovo is everything behind it, where agencies usually lose their margin.
- Faster first drafts. Describe the client's business, or paste their current website address, and Mondovo builds three complete designs with their own content. You walk into the first meeting with options.
- Feedback without email chains. Clients review on a link and click on the page to comment, all under your brand.
- Redesigns without the copy-paste weekend. Whatever platform a new client is on, Mondovo reads their pages, text, images, logo and colours, and redirects every old page address to the closest new page.
- Nothing to babysit after launch. No plugins, updates or backups. Pages publish as static files from a global network, and platform security is our job.
- More to sell. Bookings, an online store, forms with an enquiry inbox, email, social posts and a chat widget are built in.
- Costs you can price around. Building, redesigning and editing are free. You pay $20 a month per live site, plus $99 a month for the Agency add-on.
Create your Mondovo account, build a site for one client, and set up white-label before you send the link. Full details are on the pricing page.
Steps and screenshots checked on 22 October 2026.
Frequently asked questions
Why can't I invite a client yet?
With white-label on, invites wait until your email sender and your dashboard domain (or a portal domain) are verified. Otherwise the first thing your client saw would be an email or a login page that isn't yours.
A preview link still says mondovo.co. Why?
Drafts move to a neutral address within about an hour of white-label turning on. If the site was already live before that, it keeps its address until you connect a custom domain.
Can I give a client full control instead of the portal?
Yes. Invite them from Workspace settings → Team as a member with access to their site only. That uses a team seat, and they see your brand when they log in on your dashboard domain.
What happens to my clients' sites if I turn white-label off?
Your sites stay live where they are. Your branding is removed from the portal, previews and emails, and Mondovo's appears instead.
