Each page has a title and a description that search engines and social networks show, and keywords it should rank for.
Titles and descriptions
- Go to Website → Pages, open a page's ⋯ menu and choose Edit SEO. You can also use Results → SEO → Pages.
- Write a title (about 50 to 60 characters) and a description (about 150 characters) that say what the page offers.
- Save and publish.
Keywords with real search numbers
- In Results → SEO → Pages, expand a page and click Suggest next to Keywords.
- Suggestions show how many people search for each one every month in your country. Add the ones that fit, or Add all.
- A page that targets a keyword nobody searches for shows a warning, often with a one-click switch to a better one.
In Results → SEO → Plan, Check competitors shows how many people search for "[competitor] alternative", so you can add honest comparison pages where people are looking.
Site-wide settings
Results → SEO → Settings holds your browser icon (favicon), default social sharing image, structured data and crawler settings.
Good to know
- These settings are kept apart from your design, so a redesign or an AI edit never overwrites them.
- The fastest route is to ask the assistant: "Fix my SEO." It writes titles and descriptions for every page and applies them when you approve.