Add Google Analytics, Tag Manager and ad pixels

You can connect analytics and ad platforms to your site by pasting their ID. Once added, page views, leads and sales are sent to them automatically.

Steps

1. In your site's workspace, open Site settings → Tracking.
2. Add the tools you use by ID: Google Analytics 4, Google Tag Manager, Microsoft Clarity, Hotjar, Plausible, Fathom, Yandex, and ad pixels for Google Ads, Meta, LinkedIn, TikTok, Pinterest, Snap, Reddit, Microsoft Ads and X.
3. Add your Google Search Console verification here too.
4. For other tags, use Tracking & custom code.
5. Publish your site.

Good to know

• A tag starts receiving events from the day you add it and publish. Add your pixel before you start running ads.
• Install each tag in one place only. A tag in both Tracking and your own Tag Manager counts every visit twice. Tracking warns you when it spots this.
• Visitors who decline marketing cookies in your cookie banner are not sent to ad platforms.
• Your site's own Results → Analytics works without any of these.
• See What your site tracks automatically.