What your site tracks, and Google Ads conversions

Once your site is published, these are tracked for you, with no events, goals or code to set up.

What is tracked

• Page views, and item views on collection pages such as a room, property or product.
• Leads: every real enquiry or booking request.
• Shopping: product viewed, added to cart, checkout started, and purchases with their value, including cash on delivery.
• Where each visitor came from, remembered for 90 days.

It shows in Results → Analytics, on each contact's Attribution tab, and in every analytics or ad tag you add, under each platform's standard event names (for Meta: ViewContent, AddToCart, InitiateCheckout, Purchase and Lead).

Count Google Ads conversions

1. In Google Ads, go to Goals → Conversions and create a conversion action for leads and one for purchases.
2. Copy each label: the part after the slash in AW-123456789/AbC-D_efG.
3. In Mondovo, open Site settings → Tracking, click Conversion labels on your Google Ads tag, paste them and save.
4. Publish your site.

Purchases count with their value and order number, so a page refresh is not counted twice. If your Google Analytics 4 property is linked to Google Ads, you can import its events instead. Use one method, not both.

Good to know

• Using your own Tag Manager? Trigger tags on mondovo.lead, mondovo.purchase, mondovo.view_item, mondovo.add_to_cart and mondovo.begin_checkout, not your own form triggers.
• LinkedIn and X conversions are set up inside those ad accounts.