See which ads and campaigns work

Analytics shows which sources and campaigns bring you customers, not only visitors.

Steps

1. Open Results → Analytics and scroll to Where your customers come from.
2. Choose the last 7, 30 or 90 days.
3. Read What stands out: highlights such as the source that brought the most customers, the one that converts best, and ads that send leads but no customers yet.
4. Check By source (Google ads, Facebook and Instagram ads, Google search, newsletters and more) and By campaign. Each shows leads, customers, conversion rate and revenue.

Good to know

• Customers are leads you marked as won, people who ordered, and offline sales or bookings you recorded.
• "Also helped" counts customers who found you another way first but saw this source before buying.
• Ad spend is not included. Compare with the cost in your ads account.
• Campaign names come from utm_campaign on your ad links.
• You can ask the assistant: "Which campaigns are working?"