Connect Meta (Facebook and Instagram) to track sales from your ads and to bring Lead Ads sign-ups into your contacts.
Pixel
Open Site settings → Tracking, add your Meta Pixel ID and publish. Leads and purchases are sent to it automatically.
Server-side conversions
These send the same events from our servers too, so a sale still counts when an ad blocker stops the pixel or a shopper closes the tab early.
- In Meta Events Manager, select your pixel, open Settings, scroll to Conversions API and click Generate access token.
- In Mondovo, open Site settings → Tracking → Server-side conversions for Meta → Connect and paste the token. We check it with Meta before saving.
- If your pixel is installed through your own Tag Manager, also enter its Pixel ID.
The Pixel ID is public and says where events go. The access token is a password that proves events really come from your site. We store it encrypted and never show it again. Nothing is counted twice: browser and server copies share an event ID.
Meta Ads and Lead Ads
- Open Site settings → Integrations → Meta Ads, sign in with Facebook and choose your ad account.
- To sync Lead Ads, choose the Facebook Pages to watch. New sign-ups are added to your contacts.
You also see spend, reach, clicks and conversions by account or campaign.
Good to know
- Only visitors who allowed marketing cookies are sent, and test payments are never sent.
- You are warned before the connection expires.