WhatsApp message costs and paying Meta (UPI in India)

Which messages are free, what Meta charges for, how to pay with UPI or a card, and the alerts Mondovo sends before you run out.

Meta, which runs WhatsApp, bills your business’s WhatsApp account directly for some messages. Mondovo doesn’t add anything and never handles this payment.

What’s free

  • The first 1,000 replies to customers each month, for each number. A reply is any message you or the AI send within 24 hours of the customer’s last message.
  • Replies to customers who came from a click-to-WhatsApp ad, for the ad’s free window.

What Meta charges for

  • Replies beyond the free 1,000 in a month: a small amount per message, at Meta’s rate for the customer’s country.
  • Messages you send first, with a template: reminders, updates, follow-ups and offers. Marketing messages cost more than updates.

Pay with UPI in India (no card needed)

  1. Open Meta Business Suite → Billing.
  2. Choose your WhatsApp account.
  3. Tap Add funds, pick an amount and pay with any UPI app (GPay, PhonePe, Paytm).
  4. Back in Mondovo, click I’ve done this in WhatsApp settings.

Meta takes each message’s charge from that balance. It may ask for your GST number first. Top up again when it runs low.

Pay by card elsewhere

In Meta Business Suite → Billing → Payment methods, choose your WhatsApp account and add a card or another method Meta offers in your country.

How Mondovo keeps you ahead of it

  • Free replies meter: WhatsApp settings shows how many of this month’s free replies you’ve used.
  • Alerts: you get a notification at 800 and at 1,000 free replies. If you haven’t set up payment yet, you also get an email, because replies would soon stop reaching customers.
  • If Meta refuses a message for payment: you get an alert and a red banner. Reminders and follow-ups from your journeys wait (for up to three days) instead of failing one by one. Add funds, then click I’ve fixed it and they go out straight away.

Mondovo can’t see your Meta balance, so the alerts are based on how many messages you’ve sent and on Meta’s replies.

Still stuck?

Ask us, and a person will answer.

Send us what you were trying to do and what happened. We usually reply within a working day.